Angle and Distance
Hi, I'm Jeremy Finch 👋I help early-stage companies launch new products by conveying complex ideas in simple, powerful ways.
Specialties:
B2B SaaS and emerging technology
I help clients achieve three things
1. Clarify value proposition(s)
2. Deeply understand customers
3. Develop marketing assets that work
Engagement formats
Advisory
1:1 coaching and sparring
A thought partner for founders and executives. This includes weekly 1:1 sparring sessions, unlimited email support, and regular async videos.
Project
Implementation, done with you
Together, we'll make a plan (goals, timeline, outcomes etc). Activities might include research, pricing, messaging, and web strategy.GTM Sprint | Win-Loss Research.
Retainer
Embedded within your team
Is your team currently spread thin? Embed Jeremy within your organization, quickly expanding capacity (remotely) for a flexible number of hours per month.
Let's tackle your toughest go-to-market challenges together.
From customer acquisition through retention and monetization
About
I've worked at Adobe, HubSpot, and Altitude.My background is Product Marketing and Design Research. I have an MBA from MIT.I love working with founders, technical product leaders, and domain experts.Depending on the project, I sometimes team up with other trusted partners.
Services
Copywriting
Effective product messaging and positioning.
Customer Research
Inspire new opportunities by deeply understanding people.
Pricing Strategy
A pricing and packaging model that fits your business goals.
Digital Assets
Email sequences, landing pages, and collateral that converts.
Workshops
Bring people together to vividly envision bold new futures.
Video Production
Custom videos and engaging, original multimedia.
Engage at two points
Earlier is better: The best time to start marketing is while you're building.
In development
Pre-launch
Looking to step back and define your differentiators?Are you "caught in the knitting"?Wondering how to deploy finite resources?
Let's make a plan!
In market, adapting and scaling
Post-launch
Noticing increased acquisition costs or churn?Are inferior products gaining market share?Planning on a pivot, or entering a new market?
A fresh POV can help.
Problems I love solving
De-risking big bets
Before investing in a development cycle, costly outbound campaign, or risky FT hire, quickly test hypotheses quickly via prototypes.
Facilitating tough conversations
GTM success requires close cooperation. We'll bring together cross-functional leaders to unlock new opportunities for growth.
Simplifying jargon
Teams sometimes get so close to product that they struggle to convey value in plain language. We'll create GTM assets that resonate.
Assumptions
It's your company
We'll focus on the outcomes that matter to your organization.
🧠 Head + Heart 💗
We'll honor analytical and emotional perspectives alike.
Listen > Tell
Great ideas can come from anywhere. I'll ask and listen.
Get in touch :📬
jeremy@angleanddistance.com
B2B Win-Loss Research
Win more deals.
Sharpen product messaging.
Collect competitive intelligence.
Understand why you win. And where you don't.
Steal my process
DO IT YOURSELF PLAYBOOK (FREE)
Want to run your own b2b win-loss research project?Borrow my DIY best practices 👇
Get the free guide [PDF]
Hire me to execute
CUSTOMIZED SERVICES (PAID)
Want me to run this process with you?I work with startups and enterprises on a freelance basis.
Book a strategy call
Get insights directly from your recent prospects and customers.
Stop guessing why deals stall, slip, close, or disappear.
I'll lead a series of respectful and professional interviews to find out.
More won deals
With sharper, clearer positioning
Prioritized roadmap
Validate feature gaps and differentiators
Competitive intel
Compare perceptions vs market reality
About Jeremy
I'm a product marketer with a user research background. I have an MBA from MIT.Previously, I worked at Adobe, HubSpot, and Altitude (connect on LinkedIn!) 👋I believe in-depth customer research generates real competitive advantage.
Don't have the bandwidth?
Partner with me to win!
Together, we'll identify themes and opportunities.
How it works
1. Alignment and KickoffWe'll define your learning goals and hypotheses, identify some target personas, and pull a list of priority closed-won and lost deals from the past ~90 days.2. Recruit participantsWe'll reach out to recent prospects and buyers with a personal, respectful approach. We'll offer small incentives for their interview participation.3. Facilitate InterviewsI'll record 1:1 calls to get the full story in their own words: how they evaluated, who they considered, any strong emotions, and how they made their choice.4. AnalysisI'll identify top themes and distill concrete recommendations. You'll also receive an LLM-friendly insights doc and transcripts. We'll meet to discuss the implications.
Example outcomes :
Sales changes how they qualify.
Product reprioritizes what matters.
Marketing sharpens messaging to match real buyer language.
Sharpen your competitive edge. Get closer to the truth.
Maybe you're collecting feedback.
But are these insights utilized? Driving action?It's not enough to capture ad-hoc NPS/CSAT via survey. Direct qualitative research amplifies the voice of your customers, drives organizational alignment, and helps teams better allocate and deploy finite GTM resources.
Why an outside researcher?
It's difficult to do win-loss in-house.
Neutrality = honestyBuyers give more candid feedback to a third party. Internal teams may trigger guarded or political answers. As a researcher, I’m not selling anything.Specialized skillsetAn experienced qualitative interviewer knows how to probe, listen between the lines, and avoid bias. I'll extract raw signal and avoid leading questions.Speed and BandwidthInternal teams are often too busy or too close to the subject matter. An outsider can execute quickly, maintain focus, and deliver synthesis from a fresh POV.Comparative ContextA freelancer with cross-company experience brings benchmarks, red flags, best practices, and a new perspective on what's typical vs urgent vs important.
Gain clarity and alignment.Via a fresh, outsider POV.
F A Q
Get started
"There is a law which decrees that two objects may not occupy the same place at the same time.Two people cannot see things from the same point of view.And the slightest difference in angle changes the thing seen.”
Rapid GTM Audit
Accelerate your path to product-market-fit.
A one-week marketing assessment and B2B messaging blueprint.
Looking to launch a complex, high-value product?
Your value proposition needs to be clear and understandable.
Let's quickly assess your marketing strategy, identify gaps, and make a plan.
Gain clarity and alignment.Via an outside third-party POV.
How this works
1. Book an intro call (FREE)To start, let's discuss your goals, assess fit, and define a plan.
2. Schedule 2x workshopsIf proceeding, we'll schedule two short workshops, 3-4 days apart.We'll do some in-depth 1:1 "sparring", and walk through a GTM framework.
3. Select a marketing assetYou'll pick one of your most important GTM assets (a pitch deck, landing page etc).I'll record a detailed walkthrough video with customized feedback.
4. Receive your blueprintOne week later, you'll get a short report with my tangible recommendations.
F A Q
Get un-stuck, fast
2x workshops
1:1 advisory and sparring
Asset review
In-depth feedback on a GTM asset
A custom report
Your simplified messaging blueprint
Let's chat!
Schedule time directly - below
[ schedule time ]
"There is a law which decrees that two objects may not occupy the same place at the same time.Two people cannot see things from the same point of view.And the slightest difference in angle changes the thing seen.”
Success!
Thanks for reaching out!
I'll follow up within two business days.
You can contact me at jeremy@angleanddistance.com, anytime.
ps
You can also book a meeting directly.