Angle and Distance
Hi, I'm Jeremy Finch 👋I help companies launch and scale new products by conveying complex ideas in simple, powerful ways.
Specialties: B2B SaaS, new technology
I help clients achieve three things
1. Clarify your value proposition(s)
2. Develop a go-to-market strategy
3. Design marketing assets that work
Engagement formats
Advisory
1:1 coaching and sparring
I serve as a thought partner for founders, leaders, and executives. This includes weekly 1:1 sparring sessions, unlimited email support, and regular async video updates.
Project
Implementation, done with you
We'll scope out a custom plan: Timeline, outcomes, goals etc. Activities may include research, pricing, messaging, web strategy.
Example: A GTM Audit (sprint).
Retainer
Embedded within your team
Are you short-staffed or spread thin? Embed Jeremy within your team, quickly expanding capacity (remotely) for a set # of hours per month. Includes live + async work.
Let's tackle your toughest go-to-market challenges.
All the way from customer acquisition through retention and monetization
About
My background is in Product Marketing and Design Research.Previously, I worked at Adobe, HubSpot, and Altitude. I have an MBA from MIT.Depending on the project, I'll sometimes team up with other trusted partners.
Services
Copywriting
Product messaging and clear, effective positioning.
Customer Research
Inspire new opportunities by deeply understanding people.
Pricing Strategy
A pricing and packaging model that fits your business.
Digital Assets
Email sequences, landing pages, and collateral that converts.
Workshops
Bring your team together to vividly envision the future.
Video Production
Custom videos and engaging, original multimedia.
Engage at two points
Earlier is ideal:
The best time to start marketing = while you're building.
While you're in development
Pre-launch
Looking to step back and define your differentiators?Feeling distracted or "caught up in the knitting"?Wondering how to deploy finite GTM resources?
Let's make a plan!
In market, adapting and scaling
Post-launch
Noticing increased acquisition costs or churn?Are inferior products gaining market share?Planning a pivot? Entering a new market?
A fresh POV can help.
Problems I love solving
De-risking big bets
Before investing in a development cycle, an expensive outbound campaign, or FT hire, quickly test your hypotheses via prototypes and experiments.
Facilitating tough conversations
GTM success requires cross-functional alignment and cooperation. We'll bring together key leaders to unlock new opportunities for growth.
Simplifying jargon
Sometimes teams get so close to product that they struggle to convey its value in plain language. We'll create accessible GTM assets that resonate.
Assumptions
It's your company
We'll focus on the outcomes that matter to your organization.
🧠 Head + Heart 💗
Consider analytical and emotional perspectives alike.
Everyone will be involved
Great ideas can come from anywhere. I'll ask and listen.
Get in touch :📬
jeremy@angleanddistance.com
Rapid GTM Audit
Quickly accelerate your path to product-market-fit.
A one-week marketing assessment and B2B messaging blueprint.
Looking to launch a complex, high value product?
Your value proposition needs to be clear and understandable.
Let's assess your GTM foundations, identify any gaps, and make a plan.
Gain clarity and alignment.Via an outside, third party POV.
How it works
1. Book an intro call (FREE)To start, let's define some goals, assess fit, and make a plan.
2. Schedule 2x workshopsIf proceeding, we'll schedule two short workshops, 3-4 days apart.I'll ask questions, we'll do some "sparring" and talk through a GTM framework 1:1.
3. Select a marketing assetPick one of your core GTM assets (pitch deck, landing page etc).I'll record a detailed walkthrough video with customized feedback.
4. Receive your blueprintOne week later, you'll get a short report with my distilled recommendations.
F A Q
Get un-stuck, fast
Two 1:1 calls
Live advisory and sparring
Asset review
In-depth feedback on a GTM asset
Tailored report
A simplified messaging blueprint
Get un-stuck.
Let's chat
Maybe I can help!
"There is a law which decrees that two objects may not occupy the same place at the same time.Two people cannot see things from the same point of view.And the slightest difference in angle changes the thing seen.”
Book a strategy call
A free discovery chat: We'll discuss your goals and figure out a plan!
[ intro chat ]
Success!
Thanks for reaching out!
I'll follow up within two business days.
You can reach me at jeremy@angleanddistance.com, anytime.
ps
You can also book a meeting directly.