Angle and Distance
Hi, I'm Jeremy Finch 👋I help early-stage companies launch and scale new products by conveying complex ideas in simple, powerful ways.
Specialties:
B2B SaaS and emerging technology
I help clients achieve three things
1. Clarify value proposition(s)
2. Deeply understand customers
3. Develop marketing assets that work
Engagement formats
Advisory
1:1 coaching and sparring
I serve as a thought partner for founders and executives. This includes weekly 1:1 sparring sessions, unlimited email support, and regular async video updates.
Project
Implementation, done with you
Together, we'll make a plan (goals, timeline, outcomes etc). Specific activities may include research, pricing, messaging, and web strategy. Example: GTM Sprint.
Retainer
Embedded within your team
Is your team currently spread thin? Embed Jeremy within your organization, quickly expanding capacity (remotely) for a flexible number of hours per month.
Let's tackle your toughest go-to-market challenges together.
All the way from customer acquisition through retention and monetization
About
Previously, I worked at Adobe, HubSpot, and Altitude.My background is in Product Marketing and Design Research. I have an MBA from MIT.I love working with founders, technical product leaders, and deep domain experts.Depending on the project, I may team up with other trusted partners and freelancers.
Services
Copywriting
Effective product messaging and positioning.
Customer Research
Inspire new opportunities by deeply understanding people.
Pricing Strategy
A pricing and packaging model that fits your unique business.
Digital Assets
Email sequences, landing pages, and collateral that converts.
Workshops
Bring people together to vividly envision new bold new futures.
Video Production
Custom videos and engaging, original multimedia.
Engage at two points
Earlier is better :
The best time to start marketing = while you're building.
In development
Pre-launch
Looking to step back and define your differentiators?Feeling distracted or "caught in the knitting"?Wondering how to deploy finite resources?
Let's make a plan!
In market, adapting and scaling
Post-launch
Noticing increased acquisition costs or churn?Are inferior products gaining market share?Planning on entering a new market? A pivot?
A fresh POV can help.
Problems I love solving
De-risking big bets
Before investing in a full development cycle, costly outbound campaign, or risky FT hire, quickly test your hypotheses via prototypes and experiments.
Facilitating tough conversations
Go-to-market success requires close cooperation. We'll bring together cross-functional leaders to unlock new opportunities for growth.
Simplifying jargon
Teams sometimes get so close to product that they struggle to convey value in plain language. We'll create core GTM assets that resonate.
Assumptions
It's your company
We'll focus on the outcomes that matter to your organization.
🧠 Head + Heart 💗
We'll honor analytical and emotional perspectives alike.
Listen > Tell
Great ideas can come from anywhere. I'll ask and listen.
Get in touch :📬
jeremy@angleanddistance.com
B2B Win-Loss Research
Understand why you win. And why you don't.
Collect honest, in-depth feedback from recent prospects and customers.
Stop guessing why deals stall, slip, close, or disappear.
I'll conduct a series of respectful and professional in-depth interviews to find out.
We'll surface key themes and opportunities , summarize insights, and make a plan.
Win more deals
With sharper, clearer positioning
Prioritize roadmap
Identify feature gaps and differentiators
Build alignment
Via an objective, third-party perspective
Steal my process
FREE PLAYBOOK
Want to run your own b2b win-loss research project?Feel free to borrow my best practices 👇
Get the free guide
Hire me to execute
CUSTOM SERVICES (PAID)
Want to hire me to run this process for - and with - you?I work with startups and enterprises on a freelance basis.
Book a strategy call
How this process works
1. Alignment and KickoffWe'll define your learning goals, document hypotheses, identify target personas, and pull a list of priority closed won and lost deals from the past ~90 days.
2. Recruit and schedule participantsI'll reach out to ~15 recent prospects / buyers with a personal, respectful approach.In some cases, we may need to offer a small incentive for interview participation.
3. Facilitate InterviewsI'll lead and record 1:1 video calls to get the full story in their own words: how they evaluated, who they considered, why and how they ultimately made their choice.
4. Analysis and SynthesisI'll analyze transcripts, identify themes, and distill concrete recommendations. We'll meet live to walk through the findings together (learnings call + executive report).You'll also receive an LLM-friendly insights document to use on an ongoing basis.
About Jeremy
I'm a product marketer with a user research background. I have an MBA from MIT.Previously, I worked at Adobe, HubSpot, and Altitude (connect on LinkedIn!) 👋I believe in-depth qualitative research provides a meaningful competitive advantage.
Sharpen your competitive edge. Get closer to the truth.
Why use an outside contractor?
It is hard to execute win-loss research in-house.
Neutrality = honestyBuyers will give more candid feedback to a third party. Internal teams may trigger guarded or political answers. As a researcher, I’m not trying to sell them anything.
Specialized skillsetAn experienced qualitative interviewer knows how to probe, listen between the lines, and avoid bias. I'll extract strategic themes / insights, and avoid leading questions.
Speed and BandwidthInternal teams are often too busy or too close to the work. An outsider can execute quickly, maintain a singular focus, and deliver unbiased synthesis from a fresh POV.
Comparative ContextA freelancer with cross-company experience brings benchmarks, red flags, best practices, and a new perspective on what's typical vs urgent vs actually important.
Gain clarity and alignment.Via an unbiased outsider POV.
F A Q
I offer discounted pricing for startups and mission-driven organizations.
There are trade-offs between interview depth, breadth, speed, and recruiting ease.
After you've talked to a dozen of each type, you've usually surfaced the main themes.
When customers feel like they're being sold to, they are not as honest or forthcoming.
That said, you'll be able to use these insights to improve conversion and sales win rates.
Questions? Want to get in touch?
Or book time with directly.
"There is a law which decrees that two objects may not occupy the same place at the same time.Two people cannot see things from the same point of view.And the slightest difference in angle changes the thing seen.”
Rapid GTM Audit
Accelerate your path to product-market-fit.
A one-week marketing assessment and B2B messaging blueprint.
Looking to launch a complex, high-value product?
Your value proposition needs to be clear and understandable.
Let's quickly assess your marketing strategy, identify gaps, and make a plan.
Gain clarity and alignment.Via an outside third-party POV.
How this works
1. Book an intro call (FREE)To start, let's discuss your goals, assess fit, and define a plan.
2. Schedule 2x workshopsIf proceeding, we'll schedule two short workshops, 3-4 days apart.We'll do some in-depth 1:1 "sparring", and walk through a GTM framework.
3. Select a marketing assetYou'll pick one of your most important GTM assets (a pitch deck, landing page etc).I'll record a detailed walkthrough video with customized feedback.
4. Receive your blueprintOne week later, you'll get a short report with my tangible recommendations.
F A Q
Get un-stuck, fast
2x workshops
1:1 advisory and sparring
Asset review
In-depth feedback on a GTM asset
A custom report
Your simplified messaging blueprint
Let's chat!
Schedule time directly - below
[ schedule time ]
"There is a law which decrees that two objects may not occupy the same place at the same time.Two people cannot see things from the same point of view.And the slightest difference in angle changes the thing seen.”
Success!
Thanks for reaching out!
I'll follow up within two business days.
You can contact me at jeremy@angleanddistance.com, anytime.
ps
You can also book a meeting directly.